Debbie Flynn stands at the pinnacle of global travel communications as Managing Partner and Global Travel Practice Leader at FINN Partners. With over 35 years of industry expertise, she has established herself as one of the most influential and respected voices in international travel public relations.

As founder of the renowned Brighter Group, which she successfully led for 23 years before its acquisition by FINN Partners in 2018, Debbie has shaped the narrative for some of the world's most prestigious travel brands. Her exceptional aviation expertise, cultivated during her early career at British Airways and as UK launch executive for Emirates, has made her the go-to strategist for airlines including Qatar Airways, Malaysia Airlines, Qantas, and Aer Lingus.

A masterful communicator, Debbie speaks authoritatively about travel PR from every perspective—from crisis management to brand building—and delivers unparalleled insights on effective engagement with global media outlets. Her comprehensive understanding of international media landscapes enables clients to craft messages that resonate across diverse markets and cultures.

Consistently recognized among PR Week's top 10 travel PR influencers in the UK, Debbie's strategic vision extends beyond traditional PR. She has emerged as a growing force in the environment and sustainability space, helping travel brands navigate the complex challenges of climate change communication and sustainable tourism practices.

Her industry leadership spans numerous advisory roles, serving on the boards of Queer Destinations, the World Tourism Association for Culture and Heritage, and as a founding circle member of the World Experience Organisation. Her commitment to responsible tourism is further demonstrated through her work as a trustee for water aid charity Just a Drop and as Chair of the Anglo Jordanian Society.

Debbie continues to redefine excellence in travel communications, spearheading initiatives like the WTTC's Together in Travel campaign while guiding FINN Partners' global travel teams with the same innovative spirit that has defined her remarkable career.